He studied at Manchester Polytechnic (now Manchester Metropolitan University), graduating with a First Class BA in Industrial Design in 1980 and then went to the Royal College of Art, London in 1983 where he completed his master of design. His inspiration mainly comes from organic forms and structures.
 
Inspired by the logic and beauty of nature his design possess a trinity between technology, materials science and intelligent organic form, creating what many industrial leaders see as the new aesthetic expression for the 21st Century. There is always embedded a deeply human and resourceful approach in his designs, which project an optimism, and innovative vitality in everything he touches from cameras to cars to trains, aviation and architecture.